Visit Santa Fe

Hutton Broadcasting requested a logo design for their new visitor website,  It was important that the logo be modern but appealing to the Santa Fe visitor.  The logo needed to represent Santa Fe and the experience a visitor will have when they come to Santa Fe today, but still reflect the old world southwestern charm of the city.

Working in conjunction with the Hutton Broadcasting web team, we helped them define the style of their new website based off the new logo to create a cohesive brand image. Icons and the color palette were important steps that took a lot of collaboration. The result was a beautiful, clean website that really highlights the Santa Fe visitor experience.

Visit Santa Fe icon

Another important element for the Visit Santa Fe website, included a more square icon that could be use in various ways, including as the website’s favicon. The icon was to be clearly related as an adaption of the Visit Santa Fe logo yet be able to hold it’s own.